Companies in the hospitality and tourism industries need to constantly know what their guests are thinking about their facilities, activities, location, service and practically every area of their businesses. The success of these businesses relies fully on the satisfaction of their guests. They conduct researches to gather pertinent information so they'd know if they're doing things right and how they could do things better to stay on top of their game. A multilingual survey is one effective means by which they get these crucial data.
Being able to get complete and accurate information makes the big difference in any research. Communicating with a person in the language that he knows best would give you a better insight to his thoughts, perceptions and opinions. You'd know more about his expectations about your country, your hotel or the destinations that you're promoting to him.
Particularly in the recent years, with globalization of businesses and the Internet, people have been traveling much, much more than before. Chinese, Koreans, Japanese and other Asian nationals of all ages can be seen touring Europe, Australia and America on any given day. And in the same way, people from the West have been flocking to the East whether for business or for leisure. This is why hotels, restaurants, theme parks and other tourist-dependent establishments have been recruiting people who are fluent in 3 or more languages to make sure they are able to communicate well with these tourists who are constantly growing in number.
A multilingual survey is an excellent way for you to know the exact level of satisfaction your guests had with the city tour, the lunch buffet or the free transportation that they had. An elderly couple from Europe or Asia who are enjoying their retirement savings on their first trip outside the country might not be able to completely express in English their dissatisfaction about your service. A concept or two might get lost in translation.
While many establishments all over the world still use purely English comment cards, questionnaires and other feedback media, it would be best for you to have your questions translated in the languages that your main markets speak.
You can opt to hire the services of a certified foreign language translator to complete your multilingual survey. You need to make sure that you brief the translator you'll hire about your business and that the level of the target language that he'll be using would be what your guests would understand.
One convenient option is the survey translation software you can find in some websites. These tools will help you instantly convert your original questionnaire to the various target languages you require. You just need to be sure that the software you'll sign up for has the capabilities that you need for your questionnaire.
While it is indeed difficult to have your questions translated into various languages, you should still try to start having a multilingual survey - whether by hiring a certified translator or through the aid of an online survey tool. You would know sooner or later the big difference of being able to draw answers from your guests in the language that they speak and understand very well.
Multilingual survey can be done in a flash with Web Survey Creator, which uses integrated translation tools to manage a single survey with multiple languages. Visit their site to sample their free survey templates.
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